Promote 4 good be kind campaign
Promote 4 Good’s campaign promotes foster youth to move to higher education with the help of college students acting as good influences. It was founded in response to the lack of resources and services provided for young people aging out of foster care. Promote 4 Good ensures that every purchase you make from them impacts the life of a young person aging out of foster care. Their key slogan is “Be Kind – Be Love - Do Good” to help encourage empathy and understanding throughout the world.
The assets were created to promote the launch of “Promote 4 Good” a sub company powered by Do Good Works. This launch helped recruit college mentors into the program, lead customers to the promote 4 good website to purchase products (in which proceeds would be donated to this cause), and to promote the idea that “Promote 4 Good” can be your go to store for products that support a better cause.
the nyela foundation logo
IDA Bronze Award 2020. The Nyela Foundation is guided by the belief that every life has equal value. The organization’s mission is to enable the development of individuals to lead productive lives. Its main focus is supporting access to opportunities so that individuals have a greater chance at success in school and in life. The logo exemplifies the mission of the foundation to provide housing and scholarships for those most vulnerable and in need. I wanted the logo to be friendly, clean, and more importantly show what the organization does at a glance. I incorporated bright, elementary colors to represent hope for a brighter tomorrow.
South Beach Diet Social Media Launch
While working for Nutrisystem, we had acquired the well-known wellness brand South Beach Diet and spearheaded the creative rebrand for their digital presence. We incorporated the hash tag “#mysouthbeach” into various post images and post copy, with the idea that followers could use it to share what makes them feel joyful, healthy and empowered. The overall brand voice matched the visuals which were welcoming, bold, colorful and energetic.
Nutrisystem Web banners
Nutrisystem had a variety of target audiences, but a new market we had branched into were for new moms who were looking to stay healthy and active for their new born babies. This creative direction was soft and gentle, to remind new mothers that it is OKAY that your body has changed and that if you are interested in picking up new lifestyle habits, Nutrisystem was right there for you.
Logos
